Poland market entry: Organic Pet Food (E-commerce)
A Ukrainian natural dog food manufacturer decided to test sales in the Polish market with zero brand awareness.
About the Client
Ukrainian natural dog food manufacturer, entering the Polish market.
Client Request
Test launch of sales in a new market.
Initial Situation
Zero brand awareness in Poland. Client's mistakes: launching with Ukrainian-designed packaging that didn't resonate with Polish market aesthetics. Product descriptions were literal translations without adapting to local consumer language ('ecological' vs 'organic', etc.). No understanding of local payment preferences (Blik) or delivery expectations (InPost pickup points). Previous attempt with generic EU campaign failed due to lack of localization.
Google Shopping (Performance Max)
Launched Google Shopping (Performance Max) in Polish language.
Local Semantics
Built keyword semantics for queries like 'zdrowa karma dla psa', 'bezzbożowa karma'.
Merchant Center Localization
Set up Merchant Center with local payment methods (Blik) and delivery (InPost).
“Precise targeting of the audience (health-conscious dog owners) and checkout convenience enabled first sales quickly even without brand recognition. Key learning: entering a new market requires more than translation - it requires cultural adaptation. We spent week 1 researching Polish pet owner forums and Facebook groups to understand their language and concerns, which shaped our entire keyword strategy and ad copy. This market research phase was crucial for 0-to-1 launch success.